TriMax Hospitality

• Hotels Receivership

• Operations

• Sales & Marketing

• F & B Operations

• Human Resources

• Accounting

• Revenue Management

 

Operations

As property management experts, we know how to operate your hotels successfully.  We understand your goals and how to reward you with strong financial returns and properties that increase in market share and real estate value.   Our services include a complete business plan developed especially for challenging business cycles such as the one we’re in right now.  

As hotel owners and investors ourselves, we closely manage and monitor the performance of your hotels as if they were our own:

• A strategic plan reviews past performance vs. the competitive set, identifies opportunities and establishes goals

• An operational budget – developed with key members of the property team – focuses on revenue maximization and proper levels of actual expenditures

• A comprehensive marketing plan supports the anticipated revenue stream

• Weekly reviews of revenue, expenses and operational status are performed

We also capitalize on brand initiatives, opportunities and revenue to make the most of online opportunities, social networking sites and other communications tools.  With frequent communication to ownership, the GM and property associates, our reporting is highlighted by on-site property and P&L reviews, weekly sales and brand reports, F&B results and Star analysis – everything you need to manage your assets successfully

 

Sales & Marketing

The TriMax Hospitality Chief Marketing Officer has proven expertise, experience and market understanding to maximize revenues from all sources and distribution channels. He plays a key role in the overall market strategies of properties, creation of action steps, measuring systems, and brings an entrepreneurial approach to client management.

Every Sales person will receive a 30/60/90 day action plan along with an extensive training from our Sales University which includes Webinars, Regional Workshops, 3 day Immersion Course for the Hospitality Sales Professional.

We comprise all key components of an effective, customer driven approach, designed to maximize market share from all demand generators. Each property undergoes custom designed sales, marketing, and strategy review tailored to the market conditions in which it operates. We will focus on all areas that will maximize revenues and overall return on investment.

We direct a sales effort targeted toward identified portfolio key accounts in both the group and transient market segments. Activities include trade shows, sales blitzes, client presentations, and familiarization trips.  We have representation at major conferences such as American Bus Association, Global Business Travel Association, Meeting Planners International, Association of Corporate Travel Executives and Student Youth Travel Association to name a few.

We coordinate all marketing, graphic design, brochure and collateral development and market communication tools for all the hotels in the portfolio. Assistance is also provided for website design, Search Engine Optimization (SEO), and electronic marketing initiatives.

TriMax Hospitality is focused on creating long term client relationships, professional sales and marketing initiatives, and significant revenue enhancements from all distribution channels at the property.

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Food & Beverage Operations

Headed up by our Chief Operations Officer, he provides direct and indirect support in all phases of the food and beverage discipline.  Some specific areas include the following:

• Menu Design

• Food & Beverage Cost Analysis

• Food & Beverage Inventory Control

• Food & Beverage Purchasing

• Labor Control

• Catering and Wedding Product Development

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Human Resources

Well trained, highly motivated associates are what make an organization great.  TriMax Hospitality’s Human Resources Department makes sure you’ve got a winning team.  We have implemented talent management solutions that include acquisition, compensation, and retention and employee engagement.  We network to recruit “cream of the crop” professionals, participate in college and industry related job fairs, recruit international interns, recognize existing employees for successful employee referrals, and make full utilization of non-traditional talent pools.  

Our training initiatives include extensive on-boarding, management development, legally mandated training, optimal customer service, individual development plans, customized training initiatives, and specific training and development courses.

Accounting               

A staff of experienced CPAs, strong internal controls, a state-of-the-art accounting/reporting system, and an integrated PC network, all allow the Financial Services division of TriMax Hospitality to properly interpret and consolidate financial information to ensure our hotels are operating cost-effectively and profitably. With centralized accounting services and uniform procedures, we improve cash flow and timely reporting for each of our ownership groups, as well as help home office management to closely monitor each property’s operation. Compensation, insurance, associate benefits, and retirement options are all regularly reviewed and monitored to ensure they are competitive, attractive and affordable for our hotel owners.

Day-to-day operations and managing a hotel with the bottom line in sight are a full-time job that often leaves little room for in-depth analysis to identify the larger, more strategic opportunities. Our asset management focus goes far beyond today or next month’s financial statement, with ongoing strategic benchmarking and asset planning that allow us to continually gauge performance against the top industry leaders.

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Communications Tools & Reporting

Integrated back-office capabilities, detailed reporting and flexible communication tools provide timely information to meet each owner’s unique needs. Reporting and tools include:

• Daily results

• In-depth financial statements

• Consolidated portfolio-wide results across brands

• Web-based reporting tools

• Q/A and customer comment response

• Sales reports toward accomplishments/goals

• Annual and long-term capital planning

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Revenue Management

TriMax Hospitality has a Revenue Management Team that provides ongoing yield and inventory pricing expertise for all distribution channels of participating properties. E-Commerce, global distribution systems, group inventories, franchise contributions, etc., are all reviewed on a consistent basis for pricing opportunities.

 

 

We at TriMax Hospitality are turning the Ordinary in Legendary!